The importance of SEO in 2017

28 September

The importance of SEO in 2017

I read somewhere that SEO isn’t the icing on the cake, rather it is a vital ingredient in the making of your professional success in 2017. You have this beautiful website, you’re ready to start taking requests from the rush of clients who will naturally come your way but then…*silence*. Why is no-one seeing your website? You made sure it has all the correct plugins, your widgets are perfectly placed, you have an attractive offer for all new clients yet they aren’t seeing your appeal across the virtual world.

In 2017, the virtuality of business seems to be increasingly complex with notions such as SEO evolving at a frightening rate. Companies that are set up entirely “in real life” are firstly, rare and secondly dangerously at risk of self-destruction if they purposely avoid having correlative online capabilities. Do people want to wait until tomorrow to speak to an IT Consultant within traditional work hours? No, they’ll go online and discuss their issues with an online freelancer half way around the world.

But how do we ensure our business is the one that shows on the first page of a search engine trawl? How do we encourage people to come to us?

The answer, even in 2017, lies in how well we work our SEO

SEO is a simplification of Search Engine Optimisation. In lucid speak, SEO is the manner in which we optimise our website so that it reaches the highest rankings in a search engine result list. Think of it as quality control for your business’ website. SEO is such an elemental phenomenon yet one that befuddles many into assuming it has deeper complexities. However, unless you want to delve into the scientific or algorithmic particulars of how it all works, it really isn’t.

So why is it so vital in 2017? Basically, the speed in which we can search for something is imperative whilst the internet is still being used in such increasing volumes. You want people to see your website ahead of others and therefore you need to be top of the pile, literally and sequentially.

SEO, regularly humanised as the DNA to a website’s body or that of the veins and arteries that interminably nurture virtual growth and development should be considered a vital investment rather than an additional cost within todays professional existence. SEO is not a quick fix, it’s something that once mastered and habitually ever present, will start to show the rewards that many are still missing in 2017 because of the misunderstanding of how powerful it can be.

Today, there are over one billion websites in circulation so can you imagine how many of them are trying to do the same thing as you? Things change, life evolves so it’s important to ensure you are up to date on all elements of SEO. In this sense, Content is King! Don’t be fooled into thinking you are buying a beautiful looking, SEO-friendly website from a developer that needs no further elaborations or input in terms of your marketing and communication reach. SEO isn’t something that is “set up” and fit for life. That doesn’t make sense. Yes, write what is relevant to your site but ensure you have your SEO checked prior to hitting publish. Content is nothing and your efforts will be wasted if your work isn’t reaching the top of each relevant listings.

In 2017, Google has over two hundred factors that affect ranking and these evolve every year so this is why it is important to keep up to date on the latest SEO news, as well as employ SEO specialist assistance.

In 2017, many still do not recognise the importance of SEO so it is important to take advantage of this situation whilst it is still apparent. SEO is important in 2017 but evolving all the time so allowing the expense of hiring a professional SEO specialist is imperative to stay at the top of your game. They have the ability to help increase your web traffic and will tweak your website so that it appeals to the ideal groups of people and gets viewed by the largest audiences within these groups. SEO can be your modern day digital business card. It can increase the impact of your business massively by forcing your website in front of your target audience and turning their heads away from the less honed websites of your competitors.

The answer, even in 2017, lies in how well we work our SEO

SEO is a simplification of Search Engine Optimisation. In lucid speak, SEO is the manner in which we optimise our website so that it reaches the highest rankings in a search engine result list. Think of it as quality control for your business’ website. SEO is such an elemental phenomenon yet one that befuddles many into assuming it has deeper complexities. However, unless you want to delve into the scientific or algorithmic particulars of how it all works, it really isn’t.

So why is it so vital in 2017? Basically, the speed in which we can search for something is imperative whilst the internet is still being used in such increasing volumes. You want people to see your website ahead of others and therefore you need to be top of the pile, literally and sequentially.

SEO, regularly humanised as the DNA to a website’s body or that of the veins and arteries that interminably nurture virtual growth and development should be considered a vital investment rather than an additional cost within todays professional existence. SEO is not a quick fix, it’s something that once mastered and habitually ever present, will start to show the rewards that many are still missing in 2017 because of the misunderstanding of how powerful it can be.

Today, there are over one billion websites in circulation so can you imagine how many of them are trying to do the same thing as you? Things change, life evolves so it’s important to ensure you are up to date on all elements of SEO. In this sense, Content is King! Don’t be fooled into thinking you are buying a beautiful looking, SEO-friendly website from a developer that needs no further elaborations or input in terms of your marketing and communication reach. SEO isn’t something that is “set up” and fit for life. That doesn’t make sense. Yes, write what is relevant to your site but ensure you have your SEO checked prior to hitting publish. Content is nothing and your efforts will be wasted if your work isn’t reaching the top of each relevant listings.

In 2017, Google has over two hundred factors that affect ranking and these evolve every year so this is why it is important to keep up to date on the latest SEO news, as well as employ SEO specialist assistance.

In 2017, many still do not recognise the importance of SEO so it is important to take advantage of this situation whilst it is still apparent. SEO is important in 2017 but evolving all the time so allowing the expense of hiring a professional SEO specialist is imperative to stay at the top of your game. They have the ability to help increase your web traffic and will tweak your website so that it appeals to the ideal groups of people and gets viewed by the largest audiences within these groups. SEO can be your modern day digital business card. It can increase the impact of your business massively by forcing your website in front of your target audience and turning their heads away from the less honed websites of your competitors.

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